Many software and system development projects fail.
This may seem unpleasant, but it’s a valid statement.
There are ways to protect against failure and steer towards success. For instance, spend time verifying your concept first. Then, translate it into a Minimum Viable Product (MVP) using an agile process. Also, hire a development firm with a proven track record of building successful products.
While these techniques can reduce failure, projects can still fail for many reasons.
Often, people blame the project manager for failures.
If a project is delayed or over budget, it’s easy to hold the project manager responsible. After all, they manage timelines and budgets.
However, this view overlooks a key factor behind many project failures – poor product management.
Difference Between Product Manager and Project Manager
The project manager plays an analytical role. They ensure smooth project progress, timely deliveries, and that deadlines are met. They organize all the moving parts—developers, graphic designers, clients—keeping everyone aligned and on track.
On the other hand, the product manager takes on a strategic role. They identify the product’s purpose and its target audience. Then, the project manager and the team execute based on this vision. Therefore, product managers are crucial to a project’s success. If the product vision is unclear, the project will likely suffer.
In product management, tough decisions are often necessary. You must ensure the user experience meets the needs of the end user. You also need to know when to test the product or delay its release if a feature isn’t ready. The product manager aligns long-term business goals with the initial product launch.
They must navigate development roadblocks, incorporate feedback, and change directions when needed. These responsibilities require a clear understanding of the entire project.
That said, here are two major points about product management:
First, it’s often undervalued. Many projects have dedicated project managers but lack product managers. Second, good product management is behind every successful project, whether acknowledged or not.
If you lack the ability or experience to manage a product effectively, hire a product manager. Provide them with the resources to make difficult decisions that can make or break your project.
At Buraq IT Station, we assign both a product and a project manager to every project. Our clients work with the product manager from the start. This allows us to conceptualize the project strategically before development. We hold several discovery workshops to ensure the product is ready for its initial rollout.
Below is a quick infographic showing the differences between a product manager and a project manager.
